Apparel and Accessories

Apparel and Accessories is the first course offered to students pursuing a marketing and merchandising career major. Materials and activities in this course will introduce the student to the world of fashion merchandising and the various components of the industry, provide a foundation for additional courses, and provide entry level skills for the apparel and accessories industry.

One of the major objectives of this course is to get the student interested in fashion merchandising and its various elements. In order to accomplish this, students will prepare individual and group projects consisting of short activities and reports on each of the major topics covered: women’s wear, men’s wear, infants and children’s wear, accessories, and fashion in the global marketplace. These projects are designed to give students a sense of the history of fashion, knowledge of current examples of the particular fashion being discussed, and skills necessary for making oral presentations.

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