MARKETING AND VISUAL MERCHANDISING
Sequence of Courses


9th year
Apparel and Accessories: Introduction to the fashion merchandising industry Keyboarding 1: Microsoft Word

10th year
Financial In formation Processing: Keeping records for business and personal use, Excel Computer Program Business Law: Laws relating to contracts, sales and employment
Business Communications: communication in a business environment.
Introduction to Visual Merchandising: The use of display and visual presentation in the retailing business

11th year
Business & Marketing--Fashion Merchandising
Business Computer Applications. Advanced Excel
Marketing 1 and 2: The movement of goods and services from producer to consumer. Fashion Buying: Role of the buyer in selecting, buying, and selling merchandise.
Marketing Lab: Students buy and sell merchandise, operate and manage the school boutique.

Visual Merchandising
Visual Merchandising Materials and Techniques: Tools and techniques for designing and executing displays.
Merchandising Presentation: Basic design principles and materials used in displaying merchandise.
Store Planning: Basic store layout, plans elevations, lighting and fixtures.
Point of Purchase: Research and design of point of purchase products.
Marketing Lab: Management and operation of fashion boutique

12th Year
Business & Marketing--Fashion Merchandising
Business Ownership: Enterpreneurship
Electronic Information Processing: Advanced Microsoft word software programs. Power Point Computer Program. Web page design.
Nontextiles: Merchandising of cosmetics and fragrances, home fashions, furs, leathers, and jewelry.

Visual Merchandising
Window Display: Designing displays for interior and exterior school windows.
Exhibition Design: Creating exhibits for professional trade shows; designing and constructing the stage set for the annual fashion show.


Electives ( Students from all majors):Tech Prep: The Business of Fashion: a course developed with F.I.T. covering topics in market research, buying textile selection, manufacturing and management. Coopertive Work Study: Part time work for experienced students ages 16 and over. In work study students work after school and earn one occupational credit each semester. Students employer evaluates and provides the student employee with a final grade.

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